Simmons Men's Collection
Holiday 2005, Simmons launched a men's collection of bracelets, chains, pendants, rings and diamond earrings for the urban-minded man. Combining traditional diamond and gold materials and alternative materials such as rubber and stainless steel, this collection provides a modern twist to traditional jewelry, which allows a man to express his individuality by wearing these pieces. The collection ranges from $150 to $15,000. You can see our collection on hot celebrities like Terrence J from 106th and Park on BET, Sway from MTV and Robert Verdi.


Baby Phat
Simmons Jewelry Co. first launched for Holiday 2004 a fine jewelry collection under the Baby Phat banner, which was distributed at Bloomingdales. Following the success of this line, a fashion watch collection was debuted in Spring 2005 with prices ranging from $65 to $225. These timepieces bedazzled with Austrian crystals, represents the lifestyle of Kimora.


Kimora Lee Simmons for Hello Kitty
In spring 2005, Simmons Jewelry Co. and Sanrio announced a co-branded Jewelry licensing partnership. Designed by Kimora Lee Simmons and launched as the "Hello Kitty Collection by Kimora Lee Simmons" the initial collection launched exclusively at Nieman Marcus with prices ranging from $300 to $5,000. The collection is targeted to women who knew Kitty in their youth and have an emotional connection. The jewelry is comprised of precious metals, diamonds and gemstones. The collection has exceeded Neiman Marcus' expectations and has created huge buzz in the celebrity community. Britney Spears, Hilary Duff, Kelly Ripa, Tyra Banks and Kelly Osbourne are just a handful of the celebrities who have worn pieces from this collection.